Every year the first Monday of December aka Cyber Monday is supposedly the busiest online shopping day. Online retailers will be ordering in as much stock as possible to cope with what is expected to be their peak sales point.

It has been predicted that 85% of people will be shopping online this Christmas and according to online statistics many people do their browsing whilst they’re still at work. Well let’s just hope the boss doesn’t find out…

Tips for Shopping Online:

• Check for Validation - A good website should have validation from Verisign, McAfee, Internet Shopping Is Safe, SafeBuy or GeoTrust. This is confirmation that the site has been built properly and that it is safe to enter your card details.
• Bad Reviews? – Try Googling the name of the online retailer to see if there are many people giving bad reviews about that website in particular. People who have had bad online experiences will tend to want to share it with the world.
• Who and Where Are They? – Check for full company information i.e. Company Numbers, Addresses, Phone Numbers, etc.
• Shipping – They should provide clear terms and conditions for delivery and a whole heap of other legal stuff.
• Appearance - An online retailer with an expensive looking website normally indicates they mean business. A scruffy, 1999-looking website with page errors and broken links could possibly mean they set it up over-night and have no intension of honouring any agreements.
• Testimonials - Not the most convincing feature on an ecommerce website but reviews and customer feedback can sometimes give insight to its popularity. However, there is always the possibility the owner has them written in-house…

We’ve been doing our very best to get everything in place for our customer’s ecommerce websites, to ensure the big day goes smoothly for them this Christmas. Whether Cyber Monday has a large impact or not, our specialists will be waiting on-hand to spring into action and save the day if need be. If you would like to discuss how to improve your current ecommerce website or to discuss having one built then please contact us for more details: info@table4.com

Our philosophy on bespoke ecommerce websites is that they should be (in a nutshell and in no particular order):

1. simple to use with no learning curve involved
2. easy to navigate with the means to help you find what you’re looking for quickly
3. modern clean graphics that are relevant to what the site is selling
4. safe and secure for online payments

Have a look at the home page and see how the site fits everything in nicely whilst allowing the content room to breathe:

Try shopping online there yourself and see if you can navigate the site successfully to the checkout page with a full basket (i.e. not like poorly built ecommerce websites where you have to go through 20 pages before it tells you how much the shipping costs – grrrrrr). Our goal design/functionality wise was to remove anything unnecessary between (a) finding the product and (b) checking out. We think we managed this in the fewest amount of clicks possible. After all, good design = efficient functionality.

This is all a pretty general description of how the website came to be but we won’t bore you with too many technical details. We will say however that the backend of the website has a bucket-load of applications working to aid the company’s work flow and reduce overall man-hours. There’s more to it than plush graphics and user experience but we’d have to babble on for hours to really give you the grand tour. So you’ll just have to take our word for it when we say it’s fantastic and our client is more than pleased with our hard work, or don’t take our word for it – you can read what our client said here: http://www.whichwebdesigncompany.com/uk/profile/table4

If you would like to discuss having your own ecommerce website built by us then please send us an email and get the ball rolling – it won’t hurt to ask we promise

info@table4.com